Nawaz blog

Blog Post 4: Ethical & Sustainable Marketing Is Ethical Marketing Genuine or Just a Trend? Sustainability has emerged as one of the most important themes in modern marketing. Many brands are now advertising as environmentally friendly or socially responsible. Ethical marketing is pervasive, with eco- friendly packaging, carbon-neutral claims, etc. But this begs an important question - is it a real commitment, or a way of attracting customers? Ethical marketing is grounded in the societal marketing concept, which argues that businesses should not only be focused on profits and customer satisfaction but should also take into consideration the long-term well-being of society (Jung and Kim, 2023). In theory, this helps to build trust, improve the brand's reputation and create long-term value. A good example of effective ethic marketing is Patagonia. The company has based its entire brand on sustainability, even going so far as to encourage customers to buy less with their famous  ...

Blog Post 3: Artificial Intelligence in Marketing Is AI Taking Over Marketing? The field of artificial intelligence (AI) is radically transforming the marketing process: product recommendations are tailored to each customer,  chatbots  that respond instantly to the questions of a client, and much more (Krishnan et al., 2022). A thing that was regarded as a futuristic idea now becomes a part of the essence of interaction between a business and a consumer. Data-driven marketing and customer relationship management (CRM) is also directly connected with AI in marketing (Rahman, 2024). This enables companies to  analyse  large amounts of data and provide highly  personalised  experiences. This reflects the movement towards customer-centric marketing, where value is added by understanding and responding to the individual preferences of customers instead of treating all customers the same. One of the best examples in real life is Amazon, whereby it uses AI algorit...

 Blog Post 2: Influencer Marketing  Can You Really Trust Influencers? The most influential tool in the contemporary marketing has turned out to be the influencers. Whether it is fitness supplements or skin care products, they influence consumer preferences in a manner that traditional advertising does not always do. Yet here is a great point to be considered--are they really to be trusted? The influencer marketing is the continuation of the marketing mix promotion component, combined with the word-of-mouth marketing concept, where consumers depend on the recommendation of other people, instead of direct communication with the brand (Vidani and Das, 2021). It is also an indication of relationship marketing that is concerned with the development of trust and long-term relationships with audiences. One of the most vivid real-life examples is the case of Gymshark which is a brand of fitness clothes and attained a specific growth speed after collaborating with fitness influencers o...

 Blog Post 1: Digital Marketing  Has Digital Marketing Changed the Rules of Marketing Forever? Take a few minutes on your phone and you know it does not take much time to realize that marketing is everywhere. Digital marketing has now become a part and parcel of our lives, be it the adverts on Instagram or the recommended videos on YouTube. It has revolutionized marketing instead of being one of the tools of business. Marketing communication used to be unidirectional where businesses used TV, radio and print media to force the messages in their attempts to reach more people. However, today, digital marketing has revolutionised the promotion aspect in the marketing mix and can target extremely specific audiences. This is a move towards customer-centric marketing, where value is added through an understanding of the individual consumer behavior, which is opposite to generic messages delivered in broadcast marketing. A great example of this is Nike's "You Can't Stop Us" ...